Marta

marta is an online platform designed to make finding live-in care for the elderly easier and more accessible. Marta was created to address the growing need for reliable and high-quality care services for our loved ones in their later years.

I joined the company pre-seed as the first full-time designer. As part of my involvement in the company, I took on the task of building both the consumer apps – caregiver and family, from the ground up. My goal was to create a user-friendly and intuitive interface that would make it easy for both caregivers and family members to find the right care for their loved ones.

I worked closely with the product team to understand the needs of users and collaborated with the engineering team to implement the designs. Additionally, I personally implemented multiple features on my own, using React Native.

Also worked with the marketing team to create promotional web applications for attracting new caregivers, which increased our conversion rates by over 90%.